KRY's Objective: The online healthcare provider aimed to run a nation-wide campaign during peak illness season to raise awareness.

KRY's Challenges: Identifying and onboarding high-performing parent influencers with relevant experiences related to infections.

The Solution: Massfluencer’s large user base and advanced word-matching algorithms helped identify the most suitable influencers.

The Results: KRY collaborated with 80 influencers and successfully reached the majority of their target audience with a high engagement, in a market with 10M population.